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Your quick digital digest <<First Name>>
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Hello there <<First Name>>, 

This is the very first of our bi-weekly newsletters. Rather than just sharing stuff from our blog, we want to keep you up-to-date with the latest chit chat from the digital marketing industry so you can talk the talk with the pros; let you know about the cool companies who are hiring; give you our top picks for books every marketer should read; recommend tools that will make your digital lives easier; and share videos that made us laugh/cry/cringe (delete as appropriate).

We'd love to know what bits you like, what bits are useful and what bits we can relegate to the recycle bin. And if you enjoy it perhaps you’d consider sending it on and sharing the Digital Digest? 
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 Soak Up The Knowledge

The latest techniques and formulas for getting great jobs in digital marketing. 
QUOTE OF THE WEEK

"Find out what you like doing best and get someone to pay you for doing it."

Katherine Whitehorn, British journalist & writer

 Cool Companies Hiring

Find more jobs and internships on our where to find digital marketing jobs page

This Week's Industry Chit Chat


- In 60 seconds


L’Oreal launches their ‘Smart Hairbrush' - 'Fake news’ is not only a promising new revenue stream, but looks set to grow in 2017 - A specialist ombudsman to protect children’s rights on social media is on the horizon - Red Bull top charts as most shared video brand of 2016 - Google continues to move towards a mobile first indexing strategy since it’s launch in Oct 2016 - 'Tag Yourself' is Tumblr’s top meme in 2016.

 

- The news behind the headlines...


L’Oreal launches their ‘Smart Hairbrush' (Marketing Week)
L’Oréal’s luxury brand Kérastase is making a move into the internet of things with the world’s first smart hairbrush, which it hopes will prove its innovation credentials and attract “hundreds of thousands” of new customers. Read more>>

'Fake news’ is not only a promising  new revenue stream, but looks set to grow in 2017 (The Drum)
The new year begins for the media with the sobering realisation that, for all its frantic attempts to monetise news, the most obvious new revenue stream emerging in 2016 has no place at all in ethical journalism: the practice of making stories up. Read more>>

A specialist ombudsman to protect children’s rights on social media is on the horizon (The Drum)
A children’s commissioner has said social media firms such as Facebook, Twitter and Instagram must do more to protect children’s digital rights after finding that this vulnerable demographic ‘regularly and unknowingly’ sign over their digital footprints. Read more >>

Red Bull top charts as most shared video brand of 2016 (Campaign Live)
The energy drinks brand jumped one place from the previous year to finish ahead of Samsung and McDonald’s. Read more >>

Google continues towards a mobile first indexing strategy since it’s launch in Oct 2016 (Moz)
It was an intense year, especially when it came to SEO and Google in particular. The Moz blog invites you to look back at the events that have marked the evolution of Google in the past 10 months. Read more >>

Tag Yourself is Tumblr’s top meme in 2016. (Observer) 
It's a personality quiz in which a person is presented with intentionally bad characters and asked to pick one. Which one are you?  Read more>>

Our Top Picks

And lastly we'll finish off with our Top 3 Picks of things we think you'll find helpful, or just fun!

TOP BOOK

Purple Cow
A quick and easy read; Purple Cow by Seth Godin is a classic marketing  text, and one that all marketers who know their onions have read.

TOP TOOL

Hootsuite
Manage your social media accounts from one place. It’s free and exceptionally easy to use. We use and love it!

TOP VIDEO

CarPool Karaoke
James Cordon recalls the Red Nose Day charity sketch with George Michael that inspired Carpool Karaoke.

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