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Pick a card, any card ... and play your way to impact!
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Introducing the Impact Pack—a new way to help you map out your media engagement strategy


Producing a high-impact media project can be a befuddling prospect. What starts as a germ of an idea—“Let's fund a film about X to solve Y!”—quickly snowballs into a social media campaign to reach Z, an app to accomplish A and B, and so on. And then there are all those outcomes to track for each platform. How are funders and grantees supposed to keep this all in their heads?

To dig into these challenges, our director of research and strategy, Jessica Clark, has been working as a senior fellow at the Media Impact Project, located at USC Annenberg's Norman Lear Center. During her fellowship, she developed a pair of new tools: a deck of cards to help you map out and assess different strategies, and an associated symbol font. Watch this video for an overview of the game. 

Read more
MIP Media Engagement Strategy Deck
Are you a funder who wants to know more? Email jessica@mediafunders.org to talk through your scenario.
Register now for our next Documenting Impact discussion
Thursday, Sept. 22, 2016 | Noon-1 p.m. EST
Jessica Clark, MIF's director of research and strategy, will lead an engaging dialogue about The Counted, Hollow, and Question Bridge, three of our five 2016 Media Impact Festival winners. These innovative storytelling projects span a range of interactive techniques, participatory reporting, physical installations, and personalized digital experiences. Register now.

Plus, don't miss:
  • Our AIM research section, where you'll discover a new Pew Research Center report that explores how social media users see, share and discuss race and race relations.
  • Our AIM tools section, where you can see the Center for Investigative Reporting's open source Impact Tracker, now live.
  • Our AIM articles section, where you can learn how podcasts might impact political reporting, and find key questions to ask yourself about metrics.
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